It’s called epMotion, and it’s the latest in viral music video advertising for scientists. Following in the footsteps of The PCR Song, eppendorf has put together a music vid to promote a fancy new automated pipetting machine. And it’s clearly doing the rounds, been up on youtube for a little over a week and has already received almost 30,000 views. Is nobody doing any work out there!!??
This video annoys me for two reasons. Firstly, there is no hot blond chick working in my lab. And secondly, it only furthers the stereotype that all male scientists are closet boy band super stars.
I did go to grad school with a guy who I’m pretty sure would have chosen “boy band” as a career over scientist given the talent. But your point is taken.